eWorld: A long long ago project in an Apple galaxy far far away.
Got a call from a writer a month or so ago writing a story on eWorld, the last big project I worked on at Apple back in the 90′s. It’s a pretty good write up. Worth a read if you want to know a little about a tiny corner of the beginning of the internet. The author (Rob LeFebvre) talked to me as well as several of the key folks that originally started with the eWorld project (Cleo, Peter, Trevor, Chris and Jenna… all great folks) to get the real story, almost 20 years after the fact.
Looking at the artwork from way back then, it’s still beautiful to my jaded eye.
It’s a shame Apple didn’t ‘get it’ back then. Peter (our GM/VP) tried so hard to get the (various) CEO’s to understand. I think we went through 3 during the lifespan of the project, which wasn’t all that long. A sad time at Apple.
But, the time I did spend there were some of the most rewarding and interesting of my working life. Only doing my own startup companies and now delving into the world of Hackerspaces and how they fit into a rapid ‘learning’ society of makers, DIYers and creatives types of all stripes is as good as those long ago Apple days.
His title nails it. eWorld IS dead.. long live eWorld. And thanks again to all my colleagues from back then. You’ll always be some of the most creative, intelligent and downright fun group of folks I’ve ever known.